Magic carpet

Bob Cadry of Cadrys Handwoven Rug Specialists maintains that every home offers its owners the opportunity to display items that reflect their personalities and characters, whether this takes the form of artworks, artefacts or wallpaper. In his case, Bob says, it’s rugs. There are more than 20 rugs, in various shapes, sizes and designs, filling his house and he believes they are works of art that add a certain richness and interest to a home. Bob talks to Selina Gordevich about his successful family business and his love of rugs.

Tell us about Cadrys
Cadrys was launched in 1952 by my father Jacques Cadry. It’s a family business which has evolved from his knowledge, passion and appreciation. His primary philosophy was that authentic handwoven rugs are truly works of art for the floor that will endure and provide more than a lifetime of lasting quality and value. His mantra, which has become our mission statement, is that it’s most important to share our knowledge and provide expert advice and exceptional service and, in doing so, to see our clients end up with a rug they adore, which also adds richness and interest to their home.

What inspires your designs?
Designs are the language of the weavers – their family, tribe and culture. They’re an expression of their lives, superstitions and the environment in which they live; furthermore, they reflect the nature of their existence. Today, in our custom and contemporary collections, we are inspired by artists and designers who draw their inspiration from cultural and artistic origins – such as Florence Broadhurst.

Is there a range you’re particularly proud of?
Definitely the Florence Broadhurst collection as it involved setting up our own production in Nepal with the help of the RUGMARK Foundation, which is an independent monitoring organisation that ensures ethical standards are met and that no child labour is involved. We also had to create custom colour ranges and design scaling. The process was very rewarding as it allowed various members of the family to utilise their knowledge and skills. My nephew Mark is in charge of production and his sister Jessica is in charge of marketing; we work together to manage this unique area of the business.

What projects are you currently excited about?
We’ve just opened a new showroom in Melbourne within the Living Edge furniture store in Richmond. It showcases our premium custom and contemporary ranges, which include the Florence Broadhurst collection; Jan Kath contemporary rug art; and our custom hand-tufted collection. We’re also involved with a number of exciting residential and commercial projects.

Greatest challenge?
Finding the right balance between working life and leisure, especially when you love what you do so much that your vocation is like a vacation.

What trends are you seeing in 2010?
Leading designers are now aware that you can complement modern contemporary design with classically inspired designs and vice versa. We’re also witnessing a return to bright vivid tones with reds, oranges and yellows, and there is a renewed interest in antique rugs and kelims.

Loving …
The appearance of patina and textures provided with the use of natural materials such as stone, copper and recycled timbers. And the revival of interest in designs from central Asian textiles, such as suzanis, ikats and Turkoman rugs.

Sick of …
Taupe, beige and cold interiors that have no soul or expression.

Best styling tip?
Allow the rug to define the space. By starting with the rug, you can draw from it the inspiration for colour and texture in all the other elements, fabrics, paint colours etc.

For more information on Cadrys handwoven rug specialists visit

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